Batavia, Illinois

Human service.
AI speed.

We build and run your marketing — website, email, print, and social — so you can run your business.

For businesses

The Marketing Desk

Your website, email, print, and social — built with AI, run by people.

Builds from $7,500 · care from $149/mo

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  • Website and landing pages, rebuilt and managed
  • Email, print, and social — designed and shipped monthly
  • Every piece reviewed by a senior before it goes out
  • Your job: the stories, the interviews, the customers

On Squarespace? Your renewal is going up — we charted the whole decade. Book your conversion before your renewal date and it's $5,900 instead of $7,500 — $1,600 off, and the offer ends with the August 4, 2026 increase. Larger or more custom sites get a reviewed, written quote first.

Want it in-house? The Handoff gives you the complete codebase and trains your own person to run it, with apprentice hours on call. $4,500, including a year of the Library for your team.

An apprentice and a shopkeeper reviewing a laptop together at a wooden table in a Batavia storefront.

For learners

The Library

A new kind of school. Every craft, re-thought for the AI era.

$99/mo · $990/yr · free for students · included for clients

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  • Design, photography, code, video, podcasts — re-approached from scratch
  • Taught from real client work in Claude Code, Codex, and the current AI toolkit
  • New lessons constantly; the curriculum compounds
  • Founding members: $590/yr, locked for life — first 100 seats
  • Teams of ten: $4,900/yr

The old apps — Photoshop, Lightroom, Canva, Mailchimp — are archaic next to what these approaches can do. We teach what replaced them.

Can't swing the fee? Apply for a free or discounted membership — we say yes a lot.

A small group of apprentices around a wooden table in a community room, notebooks open, golden window light.

For Batavia

BataviaIL.co

A website for every one of Batavia's 2,200 businesses and organizations.

Coming soon · priced on its own terms

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  • The whole town on modern rails, at once
  • One consistent, searchable Batavia
  • Built the same way everything on this page is built
Two people walking past brick storefronts on a downtown Fox Valley sidewalk at golden hour.

Pricing.

Posted plainly. No discovery call, no quote request.

ItemWhat it isPrice
Build once
The Conversion Your current site, rebuilt as hand-coded custom work from the content you already have. Redesign-grade — tuned for search and AI answers. Priced for a typical site; larger or heavily custom builds get a written quote after review. $7,500
Squarespace special Book before your renewal date and save $1,600. Ends with the August 4, 2026 increase. $5,900
The Refresh The Conversion, plus new writing, new imagery, and a landing page. $12,500
The Flagship Full custom: new brand, new content, new photography. The whole story, told again. from $18,000
Landing page One custom, conversion-focused page for a campaign. $2,500
The Handoff Your complete codebase, plus real training for your own person. Includes a year of the Library for your team. $4,500
Run monthly
Hosting & care Hosting, backups, and the small edits — you email us, we change it. $149/mo
One channel Email, social, or print — planned, designed, and shipped every month. $1,950/mo
The whole desk Every channel, plus campaigns and landing pages. A marketing department. $4,500/mo
Apprentice hours Extra hands on anything above, senior-reviewed. $125/hr
Senior strategist Direct senior time, itemized. $225/hr
The Library
Individual Every lesson and video, as the school grows. $99/mo · $990/yr
Founding member The first 100 seats, locked for life. $590/yr
Team of ten One membership, ten seats. $4,900/yr
Students Anyone currently enrolled, anywhere. Verified, free. Free
Clients Every active client, as long as you're with us. Included
Financial aid A short application. 25–75% off, decided case by case. Apply
Batavia
BataviaIL.co 2,200 storefronts, one town. Priced on its own terms. Soon

The list price is the list price. Every discount here is named, personal, and expiring — a special, a founding seat, an aid application. If the price is the only thing in the way, apply. We would rather adjust than lose the work.

How it works.

A mentorship-led practice: local apprentices, senior review, AI tools.

Apprentices learning around a table in warm window light.

Train

Tri-cities students, 16–22, learn the AI toolkit through real briefs and weekly sessions.

An apprentice working with a shopkeeper at their storefront.

Place

Each apprentice runs one local engagement — a shop's site, a parish bulletin, a chamber email.

Two generations walking a downtown sidewalk together at golden hour.

Connect

A senior reviews everything that ships, and every project ties the town a little closer.

Two ideas anchor the work: beginner's mind and beauty in imperfection. The fastest tools in the world, slowed down enough to notice what they can't do.

A new kind of school.

Every craft here is re-thought from scratch with AI — taught from real client work, added to constantly. The old apps are archaic. The curriculum is what replaced them.

Graphic design Photography Coding Video Podcasts Email Print Social Photoshop Lightroom Canva Mailchimp
  1. An email from Squarespace announcing a subscription price increase from $276 to $348 a year. Free lesson

    Business · Analysis

    Ten years of Squarespace pricing

    A decade of increases, charted against inflation — and what to do about yours.

    What's inside
    • The full price history, 2016–2026, sourced and charted
    • The 2022 crossing — when flat pricing became +61%
    • How Wix, Webflow, WordPress.com, and Duda compare
    • Exactly what to do before August 4, 2026

    Analysis · 15-min read · interactive chart · open to everyone

  2. A terminal window unzipping an encrypted archive into a .env file of fully redacted API keys. Members

    Coding · Security

    Shared API keys, done right

    Credential handoffs with zero secrets in the chat — the professional pattern.

    What's inside
    • The encrypted-archive handoff, step by step
    • The one-line unzip that works on any machine
    • Why secrets never ride in the chat — and what to do instead

    Tutorial · 8-min read · walkthrough video included

  3. A GitHub repository page for garyricke/humanaimarketing showing folders and recent commits. Members

    Coding · Workflow

    Git & GitHub, from zero

    The version-control habits behind every project we ship — written for a first week.

    What's inside
    • Clone, branch, commit, push — the whole loop
    • Review habits that actually stick
    • The exact commands, with what each one means

    Tutorial · 12-min read · copy-paste ready

  4. A dark terminal window running a Claude Code session — reading, editing, and committing a client site. Soon

    Coding · Foundations

    Claude Code, day one

    The tool at the center of everything here — from install to first commit.

    What's inside
    • Install to first commit, on a clean machine
    • The everyday workflow we actually use
    • What to ask for, and when to say no

    Tutorial · in progress — members see it first

The school is growing fast — design, photography, video, podcasts, and more are on the way. $990 a year — $590 for founding members, free for students, included for clients. Have a code?

Say hello.

One short note. A real person in Batavia writes back within a business day.

A real person reads every one of these.

Prefer paper? Human AI Marketing, LLC · 1770 S Randall Rd, Ste A #118, Geneva, IL 60134